Setting up your own KPI / target Cost

You can set your own business goals (Targets costs) that will change the color coding gradiant of tables. 

Edit the Targets Metrics of an existing report

1. From the App, open an existing report 
2. Click on “Edit” button from the top right to open-up the Target Metrics : 

From there you can set up your own business goals like : 

• Cost Per Click (CPC) 

• Average Order Value (AOV) 

• Cost Per Action (CPA)

• Return on Ad Spend (ROAS)

• Conversion Rate (CRO)

Setting your own KPIs will change the colors of the cells table, line on graphs and email report looks :

Below is the Return vs Ad Spend graph where a target line for AOV & CPA is added to distinguish where your metrics are compared to your KPIs. 

Setting up business goals also affect your daily report table : 

Finally, the email report also contains your target goals for each metrics and change the value color for red when it’s below the KPIs target or green when it’s good.

You are now ready to set your report's KPIs !